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MessagePosté le: Sam 8 Juil - 04:30 (2017)    Sujet du message: Strategy And Communication For Innovation Integrative Per Répondre en citant



This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.


Details:
rank:
price: $163.93
bound:
publisher: Springer; 3rd ed. 2017 edition (March 10, 2017)
lang: English
asin:
isbn: 3319495402, 978-3319495408,
weight: 1.8 pounds (
filesize:



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